| HOW WE WORK |
1 + 1 could equal 11The theory was that if we put together the bi-polar skill sets of Money & Magic – hard-core commercial rigor & unfettered creativity – threw inspiring innovation tasks into the cage, and wouldn’t let them out until they found big, fast, doable answers to those challenges, big outcomes would result. They did and what emerged was an approach, a process, and a way of thinking that unleashes the potency of Money & Magic on our clients’ biggest challenges.
Money & Magic isn’t just a cute handle for our skill sets, it’s our defining ethos and DNA.
As our business has matured, it’s become apparent that this 1+1=11 orientation has, in the eyes of our clients, filled a gaping gap in the innovation services marketplace.
Brilliant analytics can ground a strategy in objective reality, but with a limiting bias toward what has measurably unfolded in the recent past, rather than an inventive spark projecting forward to what is possible but not yet evident.
Strategic consultancies can craft a brilliant strategy, but they can’t create tangible offerings that excite the consumer, validate that strategy and monetize it.
Creative or design-based companies often wave the creative wand in a strategic and commercial vacuum, naive of operating realities and company strategy.
And the separation of analytic, strategic and creative tasks creates yet another set of issues: awkward hand-offs, dilution of accountability, lost velocity, ROI slipping through the cracks, and a failure to view each strategic, commercial and creative piece of the innovation puzzle as part of a whole.
The sweet spot is the fusion of Money & Magic. The impact of unleashing both in on-going real time collaboration is palpable.
Bigger innovation strategies marrying objective rigor with forward-looking inventive vision.
Creativity unleashed on leveraging existing assets rather than pipe dreams.
And an output that is not merely an idea, but a fully formed commercial proposition, exciting to consumers, company stakeholders, operations and shareholders alike. This capability is equally potent for emerging businesses looking to innovate their way to scale, as it is for big businesses seeking their next growth move.
Big, established businesses are engaged via Undefeated Creative. Emerging businesses are engaged through Undefeated's Ventures, which extends beyond Undefeated Creative’s core offering with a suite of additional capabilities meeting emerging businesses’ broader needs.
|
