Within the wide ocean called innovation, we’re focused on delivering big, top-line growth through the creation and commercialization of tangible new products, services, brands and businesses.

We do this across any industry where big, fast, doable innovation is attractive.

Recent engagements have included such fields as Food & Beverage, FMCG, Consumer Electronics, Financial Services, Beauty, Fashion, Media, Luxury, Home Furnishings, Technology, Health & Wellness, Ingredient Branding, Sporting Goods, Entertainment, Social Networking, Green Living and Hospitality.

Across this broad mix run four common threads:

- First, a scale of ambition. Most engagements are triggered by the pursuit of millions in new revenue.

- Second, a recognition that the task at hand requires both creative inventiveness and commercial acumen, and that neither is sufficient without the other.

- Third, the quest for the fresh air of outside perspective. Our conscious choice to avoid category specialization encourages a flow of paradigm-breaking perspective
  from category to category.

- Fourth, a belief that scale and velocity are equally mission critical, with a focus on getting  bigger ideas faster to market.
  And while no two engagements are alike, the help we’re asked to provide clusters in seven areas:

  DEFINE new growth vectors, framing both where to play and market-ready ways to win                     
  CREATE new products, brands & businesses within defined strategic areas                                            
  LEVERAGE existing technologies and assets to unlock new value
  EXTEND companies or brands into new segments, categories or businesses
  PROPEL acquisitions with innovation, and innovation with acquisitions 
  MONETIZE emerging trends or consumer segments
  FIX troubled brands and businesses through catalytic innovation.

Regardless of task, the answer lies in framing a big strategic vision within which innovation will be unleashed across existing capabilities, then populating that strategy with a portfolio of tangible, consumer-ready ideas.

Big, fast, doable innovation

Equally robust in strategic foundations, commercial feasibility and creative embodiment.

Able to compel a consumer with a vision of a better life, and to ignite and galvanize an organization around a big vision made real.